Idents

I have decided to call my production company Screech Studios. I created this ident to fit with the horror genre. I did this through my font choice and the colours. Below is the still image and the animated versions of this ident. I added a 'screech' sound effect to the animated version to clarify that the film is in the horror genre.

Screech Ident from Emily Apps on Vimeo.

I also created an ident for the distributor. From my ident research post i decided that the distribution company ident does not have to be based around the horror genre meaning i can name it something unrelated to horror but i may still customise it to fit with the film. I have named the distribution company Pinwheel Pictures and have added an effect to the animation to show that the film is in the horror genre.  This is the animated version:

Pinwheel Pictures Ident from Emily Apps on Vimeo.

Ident Research

A film ident is basically a production or distribution companies logo that is played before a trailer or film. It is usually the companies logo animated into a clip between 1-5 seconds, but this is different for teaser trailers as they are very short in length and the idents should be a fraction of the trailer.

I am planning on having 2 idents in my trailer. One for the production company and another for the distribution company.  For most production company idents that are included in  horror films/trailers they are either companies that make horror films exclusively or they create in a wide range of genres.

Original ident

If a generally production company have their ident in a film they most of the time change their ident to fit with the genre or film subject. An example of this is Lionsgate. Lionsgate create for a variety of different genre films for example action and adventure, comedy, family, Sci-fi and horror. Lionsgate’s typical logo is grey. But they changed their ident and colour scheme to fit with the horror genre when they create a horror film. They changed the background/clouds to be red, this is becuase red is a conventional colour in 

Horror film ident

horror films as it connotate blood and death. 

Many horror production companies have their idents fit with the horror genre. This can be done with conventional horror colours such as red or black or horror related items such as abandoned houses or skulls. An example is Dark Castle Entertainment, they are known for films such as house of wax or orphan. Their ident includes castles, full moons and dark clouds.