Ident Research

A film ident is basically a production or distribution companies logo that is played before a trailer or film. It is usually the companies logo animated into a clip between 1-5 seconds, but this is different for teaser trailers as they are very short in length and the idents should be a fraction of the trailer.

I am planning on having 2 idents in my trailer. One for the production company and another for the distribution company.  For most production company idents that are included in  horror films/trailers they are either companies that make horror films exclusively or they create in a wide range of genres.

Original ident

If a generally production company have their ident in a film they most of the time change their ident to fit with the genre or film subject. An example of this is Lionsgate. Lionsgate create for a variety of different genre films for example action and adventure, comedy, family, Sci-fi and horror. Lionsgate’s typical logo is grey. But they changed their ident and colour scheme to fit with the horror genre when they create a horror film. They changed the background/clouds to be red, this is becuase red is a conventional colour in 

Horror film ident

horror films as it connotate blood and death. 

Many horror production companies have their idents fit with the horror genre. This can be done with conventional horror colours such as red or black or horror related items such as abandoned houses or skulls. An example is Dark Castle Entertainment, they are known for films such as house of wax or orphan. Their ident includes castles, full moons and dark clouds.