Audience Feedback 2

I conducted another audience feedback session to ensure my product is a quality production. This is the last audience feedback i am taking before my final draft.

Audience Feedback 2 from Emily Apps on Vimeo.

Character Changes

After considering the age of my lead actor more i have decided to change the age and backstory of the main character.

I have changed the age of my character to 20 as it seems more realistic that, that is the age of my main actor.

I have also changed the backstory of my main character. Originally the main character entered the cure trial because her husband died of the disease and she wants to avenge him. After the age change i had to change the story to adapt to this. Now the back story is that the main characters family were killed by the disease instead of a husband.

I think this change will help my audience enjoy my production more as it has realistically aged characters for my actors.

Casting

As my production is live action i will need to cast actors to play my characters. From my survey i found that my audience would like a cast made up of teenagers aged 16-23 or a mixed age cast. I have 2 choices with my cast i can either use class mates and hire internally or i can hire externally using casting sites such as StarNow or CastNet.

If i were to hire externally it would allow me to have a mixed cast and possibly more experienced and professional actors, this would be my first choice is casting but if i can not find suitable actors that are available at the right times i will use my classmates as they are easier to communicate with and are more likely to have schedules similar to mine.

I have posted a listing on star now to find my actors

Screen shot of casting listing

Survey Results

I created a survey on survey monkey for audience research to help me narrow down who my target audience might be and help me tailor the trailer/film to that audience. I posted the link on multiple social media sites which allowed me to gain 17 results.

Below is the survey i created:
Create your own user feedback survey



Here are my findings:



Overall what i have found from this survey is that my target audience will be a mix between 13-17 and 18-25 years old but mainly the latter and there is no targeted gender. The horror sub-genre will be psychological and the age my cast will preferably mixed however 16-23 years old is also an option.

I used survey monkey to create this survey as it is simple to set up and analyse results. If i were to improve this survey i would add some explanations to the sub genres because i think that some people didn't know what they were e.g body horror. I would also try and get the survey out to a wider audience as i mainly distributed it through my friends on Facebook and other social medias.

Audience Research

I did some research on Pete Buckingham, head of distribution and exhibition for the UK film council to understand more about audiences and audience theory.

Here are some statistics about UK audiences:

Young- 15-24 Year olds represent 32% of the population, but 40% of the cinema audience. By contrast 55+ represent 34% of the population, but only 20% of the cinema audience. 35-44 Year olds who make up 38% of cinema audience represent 35% of the population

Upmarket- ABC1s represent 49% of the population, but 60% of the cinema audience. We can assume the older the audience, the more upmarket.

Frequency- 15-34 Year olds represent 60% of heavy cinema goers and within that 40% are from the 15-24 group. Medium cinema goers are 50% of 25-44 year olds. The 55+ make up 32% of the light cinema goers.

From this information we see there are two main audience types, the young and the upmarket who are older people. The upmarket audience tend to frown upon the younger audience who usually prefer multiplex cinemas because it makes it a more social event. For example the ODEON in Norwich has restaurants and clubs in the vicinity, meaning it is highly likely their main customers are young people. Whereas the upmarket audience are more likely to go to an art house to watch the films, which appeals to them.

Audiences can also be categorised by what are known as clusters. These are groups of people based on averages who follow certain patterns when watching films. They include:

Hero seeker- Don't go out much, place well in advance

Impulsive materialist- Fashion victim, affluent, film-dinner-drinks, word of mouth is key

Film fanatics- Male, pre-plan their trip, 25-44, go in 2s, review-led

Impressionable socialites- Male/Female, under 25, like blockbusters, led by ads

Modern parents- Kids pressuring the parents

Fun lovers- Not film literate, big film and video consumers

Youth of today- See films as soon as they come out



These categories are not entirely accurate as they are based on averages and trends. They don't provide enough information for writers or director to use when deciding on their audience.

Pete asked audiences which activities were more important to them than films, here were the results:

Audience Research Survey

Below is a survey on audience research to help me refine my target audience and to gain knowledge of what my audience like i.e cast age, sub genre
Create your own user feedback survey