Sinister is a 2012 american supernatural horror film. This is the theatrical trailer.
The main image in the poster shows a little girl who has drawn a demonic face out of blood on the wall and this with the tagline 'Once he sees you, you cant be saved' creates a fearful and horrific atmosphere. From this we can guess that the face on the wall is the main character/creature causing the distress. Her Slumped pose makes her look semi-conscious as if she has been possessed. Also the way she is young and creating an image on the wall represents the idea that she is playing some sort of game, or she is allowing everyone else to see what possesses her. Below the demonic face is a broken reel of film, this suggests that the demonic creature/character was released or awoken from the film reel.
Unlike other horror posters, the background colours are light which juxtapose the typical horror conventions.
Although the colours are much lighter the colours are dull and grim which contrast the blood image and makes it stand out. Also the cracks on the corners of the walls suggests that there is a demonic presence that is slowly consuming the girl. The colours play a big influence in the poster. For example, red suggests blood and death, the white is representing the innocence and purity of the little girl and black shows the darkness and a worn emptiness effect distinctively showing the audience that this is a horror film poster.
For the masthead the font is typically creepy as the title has a reflection around the letters that has been faded, this effect makes it look spooky and scary, it suggests to the audience that there might be ghosts or a demonic presence in the film and there will be mysterious things going on. In addition the front reflection looks like as if blood or ink is dripping down from the letters, this connotes that there might be a lot of blood, death and killing involved which shows the audience the genre again.
For the masthead the font is typically creepy as the title has a reflection around the letters that has been faded, this effect makes it look spooky and scary, it suggests to the audience that there might be ghosts or a demonic presence in the film and there will be mysterious things going on. In addition the front reflection looks like as if blood or ink is dripping down from the letters, this connotes that there might be a lot of blood, death and killing involved which shows the audience the genre again.
Other than the background colours and the revealing light the poster follows the main codes and conventions of horror film posters.
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